Marketing Report
Marketing KPIs computed from imported data. Cost per Lead, CAC, and ROI remain placeholders until manual source/event cost controls exist.
Range
Defaults to YTD.
Number of Leads
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Revenue (Sold in Range)
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Lead → Consult Conv.
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Consult → Hired Conv.
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Cost per Lead
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Needs manual cost data
Cost per Client Acquired
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Needs manual cost data
ROI
—
Needs manual cost data
Revenue per Lead (Overall)
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Source of Clients
Grouped by source_name. Leads bucketed by lead date in range; sales/revenue by sale date in range.
| Source | Leads | Consults | LLPS / FWPS | Sales | Revenue | Avg Fee | Lead → Sale % | Revenue / Lead |
|---|---|---|---|---|---|---|---|---|
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